Pet Month promotions include sweepstakes for Shipt and Purina

In time for National Pet Month in May, delivery service Shipt announced this week that it is partnering with Nestle CPG brand Purina to offer a “Pet Lookalike” raffle, where consumers can win free pet food for one year.

The promotion, centered on the long-held idea that people often choose pets that look like them, runs through May 24. To participate in the contest, pet parents can upload a selfie with their pet. on Instagram, by identifying the two companies and using the hashtag of the contest #ShiptLookalikeSweepstakes.

Whether their pet is their doppelganger or not, people have had more time to look at their pets’ faces since they have stayed and often worked at home. According to research by Mintel, based in London, 63% of pet owners say they are spending more time with their pets due to the pandemic.

As the recovery of lifestyles away from home accelerates, Shipt and Purina are also using this promotion to share tips to help animal families adjust to the transition, such as practicing new routines, putting on ambient noise in the background or add pet cameras for remote interactions.

“As the world begins to open up, consumers expect more items to be delivered quickly and safely to their homes from retailers and brands they know and trust. and pet supplies are no exception, ”said Molly Snyder, communications manager at Shipt.

The collaboration between Shipt and Purina isn’t the only promotion for National Pet Month. Based in Fort Lee, Virginia Defense Commissary Agency, for example, has several product deals in May, including BOGO deals on select Purina products and savings on other brands such as Milo’s Kitchen, Nature’s Recipe, IAMS, Blue Buffalo and more. Walmart is promoting new products every week this month, and Target has deals for in-store and online purchases. Meanwhile, some Kroger Ralph grocery stores in California are having pet adoption events in their parking lots.

Based in Minneapolis Target, the parent company of Boatt, is n ° 7 on The PG 100, Progressive Grocer’s 2020 list of leading food and consumable retailers in North America. Walmart The United States is No. 1, while Kroger is n ° 3 on the PG 100.


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About Jessica Zavala

Jessica Zavala

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