Pet costumes on the rise this Halloween – CBS Philly

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PHILADELPHIA (CBS) — The popularity of pet costumes is on the rise this Halloween as Americans prepare to spend $9 billion for the second straight year on the spooky holiday.

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The National Retail Federation has discovered that 175 million Americans will take part in the Halloween festivities with more pets parading in their finest outfits than ever before.

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“Of the 31.3 million Americans planning to dress their pets in costumes, millennials (25-34) are the most likely to dress their pets, the highest we’ve seen in the story of our investigations,” said Phil Rist, executive vice president. strategy for Prosper Insights.

Credit: Mario Tama/Getty Images.

Pumpkin, Hot Dog, and Bumblebee are expected to be the top three costumes for cats and dogs this year.

“One of the biggest trends this year is the growth in spending on pet costumes,” Rist added.

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About $3.2 billion will be spent on costumes, while $2.7 billion will be spent on decorations and $2.6 billion will go to candy. Americans are expected to spend just $400 million on greeting cards.

Individually, Halloween fans are expected to spend around $86.79 each, more than people spent last year.

The most popular costumes for children will be princess, superheroes and Batman, according to the survey which polled nearly 7,000 people.

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The witch, vampire and zombie are expected to be the most popular costume choices for adults.

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In 2017, people spent a record $9.1 billion on vacations.