More Consumers Than Ever Are Buying Pet Costumes For Halloween

Planning on dressing up Fido as a pumpkin for Halloween? You’re not alone.

According to the National Retail Federation, more consumers dress their pets this year than at any time in the past 12 years.

Last year, the NRF estimated that $ 350 million was spent on pet costumes, and 20 million consumers chose to dress their pets. This number is expected to increase this year, with the NRF predicting that 16% of Americans, or about 27.7 million people, will put their four-legged friend in a costume.

“More and more pet parents want to include their pets in traditions and celebrations,” PetSmart told CNBC. Halloween continues to be a favorite among pet parents and whether it’s dressing pets like a favorite superhero, a pumpkin or a festive necklace and giving them treats on Halloween theme. “

The best pet costumes include pumpkins, hot dogs and bumblebees, according to the NRF. Lion costumes are growing in popularity this year, dropping from the 16th most popular costume last year to the 4th this year. Star Wars characters, superheroes and devils are also all the rage.

Of course, pet costumes aren’t the only thing consumers buy for Halloween.

Americans are expected to spend around $ 8.4 billion in October on costumes, candy and parties, a record since the NRF began tracking Halloween spending 11 years ago.

The NRF estimates that consumers will spend $ 3.1 billion on costumes, $ 2.5 billion on candy, $ 2.4 billion on decorations and $ 390 million on greeting cards.

More than 171 million Americans will participate in the Halloween festivities, spending about $ 83 each, up from $ 74 last year.