America we spent $ 490 million on pet costumes this year

It’s Halloween, the holiday where humans dress up in creepy, imaginative clothes and ask strangers for candy. But let’s face it, a lot of us are just out there to see dogs dressed up as things, like an egg and bacon and cheese on a beagle while.

Or, if you’re me, you spend collective hours wondering if your cats will submit to wearing a taco costume.

The National Retail Federation, an industry trade group, says the pet costume business is booming. “When we first asked the question in 2010, 12% planned to dress their pets; today it is almost 17%. Likewise, spending on pet costumes continues to rise: this year, the total planned spending on pet costumes stands at $ 490 million. more than double of what we saw in 2010 “, explained the NRF.

Petco even rolls out its Halloween costumes in August with a bang, or at least a people slideshow and a little name (“bootique”).

The other thing that drives Halloween capitalism? You guessed it: social media. There are 4.8 million #halloweencostume posts on Instagram (and a lot of animals), and as CompareCards chief analyst Matt Schulz said, “It’s not even necessarily about having a good time. ; it’s about making it look like you’re having a good time. “

Exactly: Just because my cat can’t necessarily to like wearing a costume for three minutes, it’s about making it look like she’s having fun for the gram.